How to use LinkedIn Groups for Trade Show Marketing

Trade Show Marketing is the key to success for your trade show efforts.  Trade shows are all about building relationships, making connections and having face to face contact with potential clients.

LinkedIn is a great way to build relationships before, during and after an event.  LinkedIn should be part of every B2B business model, as you can take your relationships from virtual to reality.

Check out this video to leadn more about LinkedIn Groups.  Some LinkedIn Groups that we particularly enjoy are:

Trade Show News Network (TSNN)

Trade Show Exhibits Association (TSEA)

Trade Show Professionals


International Association of Exhibitions and Events

EDPA Group  – The Exhibition and Event Platform

The LinkedIn groups are just to name a few.  Also take into account  the other industry niches you belong to, the personal interest groups you might also belong to (like gardening) or perhaps the group of people you would like to get to know!

Have you checked out our Slideshare presentation, How to Unleash the Power of LinkedIn groups?   You should be using LinkedIn to build qualified leads.  What better way to understand  that you are about to meet at your upcoming trade show, and especially the people you met at your most recent one, you’re missing out!

LinkedIn Groups can establish you as a thought leader, aligning yourself with your brand so that you are thought of when the right opportunity arises, or asked a question to help someone out who has a need.

Use LinkedIn to make your trade show experience a success, especially LinkedIn Groups.

We want you to be a trade show success!  How do you use LinkedIn Groups?  We’d love to hear!


About ExhibitCraft

ExhibitCraft is an award-winning trade show exhibit design, fabrication and management agency, offering customized trade show exhibit displays built in-house at its Wayne, NJ headquarters. ExhibitCraft also customizes a large selection of modular exhibit display systems, such as tabletop displays, portable trade show exhibits, pop up displays, banner stands, fabric displays, panel systems, truss systems and more.
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