We are big fans of social media. It should already be part of your marketing strategy, especially if you’re in the trade show industry. In the trade show industry, we are used to meeting people face-to-face. The reality is that with social media, you can really begin to develop relationships, and continue when the trade show face-to-face happens, and then long after when the relationship continues. Here are some tips with how to help you build that social media relationships that last.
1. Be positive. Although controversy is a powerful online strategy, it should be managed with full corporate approval as it can have lasting impact to your brand. If you keep a positive outlook, you are much more likely to engage an audience for lasting rapport.
2. Consider audience objectives. Anyone in sales knows that each person networking in a room has his or her own objectives. Think about the interests of others.
3. Listen. Only by listening can you identify that moment where the sales conversion can occur. One person’s challenges can be the key for many in an online dialog.
4. Ask questions. It takes work to keep the conversation moving! Think about your best customers and the kinds of questions that happen with them. That will keep you more focused online.
5. Act professionally. Your fans may want to know a bit about you, but most often they want to know that you are always professional.
6. Recognize achievements. If someone has a notable moment, he or she put it out there to gain recognition. Make sure you extend your regards.
7. Be sincere. Don’t just chatter because you can. People want to feel like you are interested in their business and activities.
8. Project your personality. You bring life to your discussions just by the nature of who you are. If your personality enters into your sales and networking style, then by all means leverage that advantage.
9. Admit when you’re wrong. At some point, you are likely to be wrong about something! Your vulnerable side can add volumes to keeping ‘it real’
10. Don’t overdo it. Every product and service is different, so you will have to ultimately determine the tempo of your posts and promotions. Try to establish a pace that is comfortable for you.