How to make a QR Code for trade show marketing

You can create a QR code in a variety of ways, but if you’re marketing professional, don’t miss out on the chance to be able to track the valuable analytics data attached to your QR code.

The analytics data is attached to the activity on the shortened link itself, but the dashboard will give you a breakdown of QR code scanning activity as one of the pieces of the marketing pie.

Get a free account first, and then create your shortened URL. You can customize it if you’d like. Go to the info page and it’s there that you will be able to right click and save your QR code for use in your marketing material.

Just a couple of pointers on using QR codes for marketing and advertising. Make sure that the trade show that you will be exhibiting at has wifi. Wherever you use your QR code, think of where your QR code viewers will be when they want to scan it. Also make sure your website is mobile optimized. There’s nothing worse than getting someone invest their time in scanning and not being able to take action because a page loads too slowly, or because it looks like garbage on a mobile device.

And when you’re ready to see just how good your QR code trade show marketing campaign has performed, log in to your bitly dashboard and go to the info page for that shortened link. You can also type the link into the browser bar and add a + sign at the end to load the stat page.

Now you’re ready to create your own QR codes for your trade show marketing, and be able to track the analytics attached to your shortened link on the bitly dashboard.

For QR codes that clients want us to include on trade show exhibits, we have found that producing a laminated graphic to be displayed on a booth counter or trade show display works great. The 10″ x 10″ QR code can be interchanged for each new trade show, depending on the marketing campaign at the time.


About ExhibitCraft

ExhibitCraft is an award-winning trade show exhibit design, fabrication and management agency, offering customized trade show exhibit displays built in-house at its Wayne, NJ headquarters. ExhibitCraft also customizes a large selection of modular exhibit display systems, such as tabletop displays, portable trade show exhibits, pop up displays, banner stands, fabric displays, panel systems, truss systems and more.
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2 Responses to How to make a QR Code for trade show marketing

  1. tradie says:

    Hi Exhibitcraft,
    On a similar note,, Nothing beats promotional goods for getting a targeted content to a designated recipient on a repetitive basis. The key piece of this statement is “on a repetitive basis.” This fundamental advantage of promotional products is possibly the many overlooked plus misunderstood factor inside the promotional product ordering choice.

  2. Pingback: A Great QR Code Generator – Not just for Websites! | ExhibitCraft of New Jersey Blog

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