A recent study by the Advertising Specialty Institute revealed that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium.
Have you thought about offering promotional products or trade show giveaways but just never knew where to begin? With an endless supply of types of promotional items, like pens, t-shirts, stationery items, how do you choose? Making a decision on which kind of promotional products will give you the most bang for your buck doesn’t have to be that tough, if you have a promotional products strategy for your trade show marketing.
Before you leave promotional items as a trade show giveaway off the table because you can’t decide which one might be for you to achieve your trade show goals, don’t wait too long.
One of the most important finding in the summary of the report is that the majority (81%) of promotional products were kept because they were considered useful. Now you should get on your thinking cap and think about your audience, and what is most useful to them. This is a good place to start.
You can drive traffic to your booth with a special promotional product giveaway at a trade show or special event. Who doesn’t like to get something for free? If your promotional products are high quality items that trade show attendees will find valuable and actually use, your brand name and logo will not be forgotten. The promotional products usefulness will make your brand align with the product’s usefulness, and you will be thought of as the hero of the day. Giving your trade show attendees a promotional trade show product giveaway is a surefire way to get them into your trade show booth so that you can engage them, interact with them, getting their contact information or even setting up a meeting/consultation.
While promotional products are a key element to a successful trade show display, if you can successfully tie the two together, you’ve got a hit. Just remember that promotional products should also highlight your brand’s products and services offered. For example, if you’re a real estate agent, you could order tape measures with your company logo as promotional products. Everyone that has used the services of a travel agent at one point knows that you always need a tape measure handy when you’re ready to get any work done on the property, or measure entryways for furniture.
By diversifying your promotional products, you can target particular demographics more successfully for greater impact.
Start with a simple giveaway item for all visitors. For the real estate agency, this might be house shaped calendar magnet with your contact info or a branded logo pen or t-shirt.
By offering promotional products at your trade show, you are reinforcing your brand message and attracting potential customers. By doing this, you are setting them up properly for a slam dunk sales pitch.
If you’d like to learn more about promotional products and will be in the New Jersey area on Wednesday, April 25th, register now for ProFest 2012, our educational promotional products trade show event at ExhibitCraft. Click the link below to register: