It’s no secret that trade shows are meant to bring people together in a social setting. Why? Because of the ultimate goal of doing business together. Sure, trade shows are meant to get you the opportunity to get in front of qualified leads, and hopefully develop the relationship into something more so that business can be conducted off the show floor. How much of the actual business takes place on the trade show floor anyway? Aren’t trade shows supposed to be more of a social setting, comfortable enough to get people engaged in conversation and “stickiness” with an attractive and well designed trade show exhibit?
In social media, there are people who want to connect with each other, because they are friends, or family, or maybe because they have something of interest in common with another person. When brands get involved in the social space, it can change the game. But with a little knowledge of how to work within the space, it doesn’t have to be a game changer. Social media can be used to develop relationships and move it on down the sales funnel – people doing business with people just as they have been doing for years at trade shows.
If you’re involved in trade show marketing, your just can’t afford to ignore the power of social selling any longer.
Three key reasons why you should hop onto social selling (an easy to digest and powerful point made in the above infographic):
1. Your customers are already there.
2. Your competition is there, and if not, will be soon.
3. Your employees and new hires expect it.
Social Sales and Customer 2.0
As with many new trends enabled by technology, social selling has a tendency to be thought of as the adoption of social media and online collaboration tools by sales organizations. In reality, social selling is itself a response to fundamental changes in customer behavior and their buying process. Customer 2.0 now has access to unlimited information about your company, your products, and those of your competitors. Consequently, Customer 2.0 will all but ignore your marketing message, instead turning to the people they know and to their peer networks to educate themselves, diagnose their news, evaluate vendors, and make a buying decision. (To read more…)