New York Times article, “The Trade Show, Updated.”

Trade Show, Updated - New York Times, April 24, 2012The New York Times recently published this article, The Trade Show, Updated.  The article discusses trade show trends, especially an omnipresence of technology, including the ever-present facebook and live twitter streams.

“By most accounts, the National Association of Broadcasters convention last week in Las Vegas delivered on that front. More than 90,000 delegates from 151 countries roamed the exhibits, thronged the educational and promotional sessions and flocked to after-parties at night, enveloped in omnipresent technology. Sessions at the convention were streamed live online. And there were regular updates on Twitter and Facebook.”

Hotels and convention centers are in need of accomodatinge this need tor the latest in technology for trade shows, including broadband and the need for high band width.

“In Boston, the luxury Taj Hotel invested in an expensive upgrade to its broadband capability several years ago when it was in negotiations to host a regional corporate conference for Nokia, the mobile electronics company.”

Trade show technology suppliers, (ExhibitCraft, are in need of keeping on top of the latest in technology and tools available to their clients, the exhibitors at these trade shows.  Technology needs include elements that drive traffic to booths, including QR codes, live blogging and social media posts from the trade show booth, lead retrieval systems that require scanning a badge or entering a number on an iPad.

We think technology is definitely on the uprise, and keeping on top of it is key – there are tools for productivity, sales tracking, and the social media tools will keep you connected with people that might not have been able to attend, but keeping you top of mind, they may in the future.

We have been posting tools to keep you up to date on trade show technology, but with this New York Times article just released, we now know that we are on target, and will share more with you over the weeks to come!


About ExhibitCraft

ExhibitCraft is an award-winning trade show exhibit design, fabrication and management agency, offering customized trade show exhibit displays built in-house at its Wayne, NJ headquarters. ExhibitCraft also customizes a large selection of modular exhibit display systems, such as tabletop displays, portable trade show exhibits, pop up displays, banner stands, fabric displays, panel systems, truss systems and more.
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