Custom Trade Show Exhibit Spotlight – August 2012

This month, we selected Poise as our custom trade show exhibit of note to appear as our our monthly spotlight on Custom Trade Show Displays.

Poise Custom Trade Show Booth at-BlogHer 2012
Client:
A leader in women’s health care products, Poise is introducing a new product line to help women approach menopause with confidence.

Design Challenge:
Poise was launching a unique new product line and marketing campaign, “The 2nd Talk.” They wanted to create a memorable and unique experience with their trade show booth at BlogHer 2012, a high tech trade show event. Unique video phone booths were needed which would display inspirational and informational videos from “The 2nd Talk” campaign. One of the key requirements included lots of seating with private areas for one-on-one talks. New products needed to be highlighted within the space, along
with a freestanding showcase and storage area. The tradeshow booth and booth graphics needed to incorporate curves.

Design Solution:
While the 10’ x 20’ trade show booth easily accommodated high booth traffic, booth attendees also enjoyed adequate privacy within the booth walls. The exhibit featured unique phone booths that were electrically modified for mounted iPad displays. The phone receivers were also modified for iPad videos to be heard when played. A graphic banner stand created an additional privacy area. Backlit product display shelves mounted to the backwall had a glowing effect for greater visual impact. The backwall was created using truss with a large fabric mural. The booth rental furniture easily accommodated 17 people
simultaneously, meeting client requirements. Poise chose to use this exhibit as the background for their brand video, as it clearly communicates their brand message.

To view and download the case study, click here.

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About ExhibitCraft

ExhibitCraft is an award-winning trade show exhibit design, fabrication and management agency, offering customized trade show exhibit displays built in-house at its Wayne, NJ headquarters. ExhibitCraft also customizes a large selection of modular exhibit display systems, such as tabletop displays, portable trade show exhibits, pop up displays, banner stands, fabric displays, panel systems, truss systems and more.
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