Facebook, Twitter, YouTube, oh my. The list never seems to end in the endlessly changing options for social media. At our recent seminar, Social Media Marketing Made Simple, the question came up, “Where do I start?”
If your business wants to get more involved in trade shows, you know that networking face to face is a key to the game. It’s all about driving traffic to your booth, and keeping people engaged to generate leads, resulting in more traffic. An attractive, professionally well-designed booth will lead to your trade show success, right?
Hold the phone – one key piece is missing. If you start to build relationships at a trade show, don’t you then take the conversation online to nurture the relationship when the trade show is over? You’ll need to include your online presence in the mix, as well.
You probably already have a website, but maybe not a website for your own personal brand. Yes, YOU. And LinkedIn is the perfect way to have a professional presence for yourself on the web. Personal branding is a must if you expect to do business with people that you meet at a trade show. Let’s face it, people do business with people, not businesses.
In a recent article on Squidoo, Bordeauz says “The keyword here is “tool.” Like any other tool, it is only valuable to you if you use it properly.”
Remember we said to hold the phone? Well, we meant it. Hold the phone and use your iPhone to incorporate LinkedIn into your trade show experience.
According to LinkedIn, by using the new CardMunch app, you will have access to deeper and richer information about the person behind the card — via the LinkedIn profile — who you know in common, where they’ve worked, where they went to school, and much, much more!
Since LinkedIn is a great way to professionally link up with others in the tradeshow industy, now you have another great tool to get started. What are you waiting for?