Custom Trade Show Exhibit Spotlight – November 2012

This month, we selected Admiration Foods as our custom trade show exhibit of note to appear as our our monthly spotlight on Custom Trade Show Displays.

“We have gotten so many compliments about the look and design of our booth.  Booth traffic at the show is great, including the leads we have generated.  We are all thrilled, including the President of our company.” – Rick Kepniss, Director of Purchasing, Supreme Oil Company (Admiration Foods)

Admiration Foods - Custom Trade Show Display | November 2012

Client:
A family-owned business founded in 1945, Admiration Foods specializes in manufacturing and distributing food products for the food service industry.  Supreme Oil Company, parent company of Admiration Foods), is the largest independent packager and manufacturer of Soybean Oil and related products on the East Coast.

Design Challenge:
Admiration Foods needed a very open and accommodating booth space to display multiple products lines and accommodate heavy booth traffic.  They wanted to “step up” their game from attending small shows with small displays by building a new custom 10′ x 20′ exhibit.  They wanted to look like one of the big boys as they launched a new campaign to develop a new market for private label products. It was important to have a very professional look, as well have a nice way to display and sample their products and packaging.  They chose an elegant wood grain laminate finish to surround the booth walls with, and a seating area to conduct business.

Design Solution:
We designed and constructed a very open booth space with the flexibility of displaying multiple product lines while accommodating heavy booth traffic. A variety of display areas were built in multiple places within the booth space.   A custom sneeze guard was constructed of aluminum and clear Plexi Glass to prevent people from coming in contact with food products on display.  Shelf standards allow for flexibility in adjusting shelves to display multiple types of products.  Clear Plexi Glass shelving on the backwall allows light to pass through and illuminate the products.  A central column features open display area with Plexi Glass shelving, while also providing structural support and storage beneath.  The booth was constructed to accommodate a monitor or graphic in the center of the booth, and the client chose to display a corporate video.  The booth was constructed to have an unobstructed view of the monitor from the show floor, which helped to generate heavy booth traffic for this custom exhibit.

To view and download the case study, click here.

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About ExhibitCraft

ExhibitCraft is an award-winning trade show exhibit design, fabrication and management agency, offering customized trade show exhibit displays built in-house at its Wayne, NJ headquarters. ExhibitCraft also customizes a large selection of modular exhibit display systems, such as tabletop displays, portable trade show exhibits, pop up displays, banner stands, fabric displays, panel systems, truss systems and more.
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