January Custom Corner Spotlight : Trade Show Exhibit

This month, we selected Vytran as our custom trade show exhibit to appear as our our monthly spotlight on Custom Trade Show Displays.

Case Study: Vytran
Vytran Custom Trade Show Exhibit - ExhibitCraft NJ

Client: Vytran is a leader in developing and manufacturing new technologies for optical fiber fusion splicing and glass processing solutions for the telecom, fiber laser, sensing, medical, aerospace, and specialty fiber products markets.

Design Challenge:
ExhibitCraft custom-designed the Vytran trade show exhibit in 2010, with reconfigurations in both 20’x20′ and 10’x20′ spaces.  The booth’s high-tech look continues to reflect the Vytran image as an industry leader. This year, as Vytran’s booth travels across the country on its upcoming trade show schedule, ExhibitCraft must keep their trade show exhibit looking great on the road while continuing to convey a strong brand identity.   The show management plan will keep it in off-site storage, returning to our facility in two years.  Keeping the booth looking new as it comes into the hands of many on the road is a challenge that we embrace,  with years of experience in the trade show industry managing custom trade show booths with highly dynamic elements.

Design Solution:
Vytran’s custom island trade show exhibit is a beautiful example of a well-designed exhibit.  We custom-designed their back lit logo icons to be three-dimensional, in textured resin to match the textured 14’ tall back lit fins on the backwall and demo towers.   Multiple logos in this booth are also three-dimensional.  The design includes a great use of lighting, including slim LED light boxes.  The booth’s high-tech look reflected the Vytran image as an industry leader.  The design included freestanding counters with plenty of room to display their large product demonstrations.  Our solution to help the Vytran exhibit stay as beautiful as the day it left our facility is to send it out with as much help as possible.  This included a second set of all the three-dimensional letters, touch-up paint, a full set of extra light bulbs, new carpet and extra monitor.  It will be in good hands with Vytran and our labor crews handling their events.  By paying close attention to detail, the trade show booth will continue to be a huge success for many years.

Download the PDF:
Vytran Optical Fiber Technology Industry Case Study

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About ExhibitCraft

ExhibitCraft is an award-winning trade show exhibit design, fabrication and management agency, offering customized trade show exhibit displays built in-house at its Wayne, NJ headquarters. ExhibitCraft also customizes a large selection of modular exhibit display systems, such as tabletop displays, portable trade show exhibits, pop up displays, banner stands, fabric displays, panel systems, truss systems and more.
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