Facebook founder and CEO Mark Zuckerberg said, “News Feed is one of the most important services that we build.”
“News Feed hasn’t changed very much since 2006, when it started, and this is just really about making News Feed more enjoyable for people,” says Facebook Marketing Manager, Kate O’Neill. “We just don’t have the option of not moving forward, not modernizing and making the experience better.”
Facebook had surveyed hundreds of thousands of users. Many responded with the same request. Dozens of face to face interviews from users were conducted on the Facebook campus, as well.
The number one thing that people wanted to see was a less cluttered News Feed. “The clutter was this feeling that there was all this different type of news mixed together.”
One user said his biggest complaint about Facebook was that he wished “the things that came through on my Facebook feed were just the people that I cared about. I wish I could not see all these different things.”
The final result for the end user is a News Feed that takes up a larger part of the screen, with larger images and content, while moving everything else appears on the the side.
“Any time that you have a billion people using a product, and many of those people using it every day, you’re going to see a diversity of opinion. We know that change can be difficult for people. We’re taking a very measured approach here,” O’Neill said.
Only a fraction of its users will be able to see the newly redesigned Newsfeed, as Facebook takes a measured approach by rolling it out to only a fraction of its users.
What does this means for tradeshows?
If you’re involved in the tradeshow industry like us, you already know the value of not only engagement, but making sure you make the connections with and meet the people who are most important to you. Just like a tradeshow can seem as if it’s filled with a lot of clutter, cutting right through the clutter to get to where you want to go and to see who you need to see is most important to you.
We know that visual content is most engaging to our own facebook fans, and getting people’s attention is what is most important to us at our tradeshow exhibits. We hope that you will also benefit from the new Facebook redesign when it is rolled out to most of its users.
We also invite you to join us on facebook and join the conversation with our community!.