According to the Pew Internet & American Life Project Report, The Demographics of Social Media Users — 2012, it has been shown that different social media platforms, including Facebook, Twitter, Instagram and Pinterest have become popular with varying demographics
The survey shows that young adults are more likely than others to use major social media. At the same time, there are other groups who are interested in varying sites and services.
Users of the internet under 50 are particularly likely to use a social networking site of any kind. Those 18-29 are the most likely (89%) of any demographic to do so. Women are also shown more likely than men to be users of these sites. Urban users are also significantly more likely than rural internet users to use social networking.
The national survey was conducted between November 14th and December 9th, 2012 on landline and cell phones, in both English and in Spanish. The results were analyzed from 1,802 respondents who are internet users.
Twitter, Instagram and Pinterest appear to attract a particularly diverse group of users. For example, African-American internet users were significantly more likely than average to use Twitter, while 16% of overall internet users said they used the service. Read more about the eMarketer report here.
We wanted to share these findings with you because we think that social media is very relevant to the trade show industry and for our clients, especially in the marketing industry. Social media has become a very important, and increasingly so, marketing channel.
Do you have a favorite social media channel? How do you use it to help your trade show marketing objectives? Feel free to post your comments right here, or join the conversation with us on Facebook. Hope to hear from you!